What is the difference between demographics and psychographics

Psychographics refers to information about a particular population's attitudes, aspirations, and other psychological criteria. These include:. Search this Guide Search. Finding Demographic or Psychographic Information Demographics refers to statistical data age, gender, income, etc. Some of the most commonly examined demographics can be listed as ethnicity , gender , mobility, age, disabilities, employment status, employment etc.

It can be seen as an invaluable insight into the culture of the people or a certain population that prevails in a certain region. In marketing , demographics is used in order get an idea about the typical member of a certain community in order to gage an idea about its hypothetical aggregate.

Such information is important to create marketing strategy as well as a marketing plan for businesses. Psychographics can be defined as a study of values , personality , lifestyle, opinions and interests of people of a certain community.

It can also be seen as the equivalent of culture when conducted at the national level. Steven Imke July 10, Twitter Facebook LinkedIn Flipboard 0. Demographics Demographics have long been the standard for identifying the characteristics of your target audience.

Psychographics Psychographics is the study of personality, values, opinions, attitudes, interests, and lifestyles. Twitter Tweet. Facebook Share. Stay Connected Join over , of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve. Get the best of B2C in your inbox: Subscribe to our newsletter Sign up. Your subscription was successful.

Popular Articles. Self Achievers respond well to goals, success, progress and achievement, and they are willing to put time toward. Self Achievers prefer email and printed documents for the extra information they can provide. The key takeaway is that a "one size fits all" approach will not be effective in activating desired behaviors across a population of health consumers. Healthcare organizations of all types are starting to see how psychographics can help them achieve their business and clinical goals.

This has manifested as increased revenues, market share and patient loyalty, improved health outcomes and boosts in patient financial reposibility payments.

The following case studies illustrate the power of leveraging psychographics and patient-preferred communication channels to maximize results:. It is a major investment in both dollars and hours to develop a reliable psychographic segmentation model. The model needs to be tested and validated in the field and proven stable and effective over time, especially for a risk-averse industry such as healthcare.

To make it easy for healthcare organizations to benefit from psychographics, PatientBond has developed an online, dashboard-driven Psychographics Marketing Package. The data can also be analyzed by demographics, socioeconomics and health condition, in addition or conjunction with the psychographic segments.

The package also includes psychographic segment heatmaps for any geography in the U. It's really the "easy button" to get the data and insights healthcare organizations need to turbocharge their marketing and provide the confidence they need for winning strategies.